Los Angeles (March 4, 2008) – Screen Actors Guild
(SAG) announced today the launch of iActor
(www.iactor.org), the only union-hosted online casting
directory featuring onsite Station 12 cast clearance
and showcasing exclusively SAG members. iActor
provides casting directors, producers and production
entities the ability to source and then directly
verify an actor’s union eligibility for work in
SAG-signatory productions, known as “Station 12” cast
clearance. By bringing Station 12 cast clearance
online, an industry first, iActor streamlines the
casting process, resulting in valuable time and
production savings.
iActor is free to SAG members and the entertainment
industry. In addition to its proprietary online
Station 12 cast clearance, iActor provides casting
directors with the ability to find SAG actors using a
customizable search function, create and tag folders
according to personal work methodology, preview
resumes, view headshots from multiple resumes in a
slideshow, and both print and email individual
resumes. iActor also provides a content-rich resource
for casting directors searching regional talent pools
for SAG actors. Currently, 23,790 union members
representing a cross section of earnings and
geographical locations have created resumes on iActor.
Made possible by a combination of SAG resources and
grants from the Industry Advancement Cooperative Fund
(IACF), iActor represents a powerful collaboration by
SAG members from across the country who serve on the
iActor Task Force, led by National Task Force Chair
Robert David Hall (Coroner Albert Robbins, CSI: Crime
Scene Investigation) and Screen Actors Guild Director
of Online Casting Steve Graham.
“iActor is an important convergence point for Screen
Actors Guild and the casting industry,” says SAG
President Alan Rosenberg. “As an actor, I know the
value of a digital presence and access to jobs in this
shifting casting landscape. As SAG president, I am
pleased our union has created a service to help both
sides of the production equation.”
According to SAG National Executive Director Doug
Allen, “Our union has a 75-year history providing
relevant benefits to our members as well as the
entertainment community. Clearly the Internet has
changed the casting paradigm. It’s our duty to respond
with a real time, high-impact production tool that
levels the playing field for talent and the industry
and can help create access to job opportunities for
our members, no matter where they live and work.”
iActor features a robust technical assistance package,
including a help line staffed with iActor
liaisons—digital experts who are available to guide
industry professionals and members through the
registration and upload process. The site also offers
downloadable “quick start” user guides and narrated
tutorials. The iActor liaison team can also be
deployed to casting offices and production companies
for one-on-one assistance.
The launch of iActor represents a leap of innovation
and imagination as Screen Actors Guild celebrates its
75-year history and its position as a nimble,
responsive union meeting the current and future needs
of its members and the entertainment industry
at-large. To learn more about iActor, visit
www.iactor.org or email info@iactor.org.
Unanimously adopted February 29, 2008.
